3D revolution began in UK as first 3D TV has hit the flagship John Lewis stores of UK. People are flying to the stores to see and purchase those though they are bit costly than the ordinary televisions. Samsung is the first one to introduce 3D TV in UK as its C7000 47-inch TV was on sale for £1,800.

Consumers have to buy a special 3D glass and a cable for £200 to feel the 3D technology. Consumers must also have a Blu-ray player to view the 3D TV. There is not much video to view at this moment except few videos like ‘Avatar’ and world cup 2010 and premier league matches etc.

Since Samsung has launched the 3D TV in the market its other competitors like Sony, LG is jumping to release their 3D TV soon in the market. Consumers feel that though 3D TV is costly but worth the money.